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Brand piracy is the act of naming a product in a manner which can result in confusion with other better known brands. According to author Robert Tönnis ''The term brand piracy is unauthorized usage of protected brand names, labels, designs or description of trade''. Annika Kristin states "brand Piracy is considered to be the premeditated use of registered trademark, its name, its tradename or the packaging and presentation of its products". It is a major loss to MNE's around the world as it causes a loss of revenue and image of the brand. Tönnis describes the consequence of brand piracy as the consumption of fake, untested and poor quality goods by consumers.〔 This can damage the reputation of brands and even result in damage to people's health.〔 In 2012 the CBP promised to protect the economy, the people of the USA and their national security "against harm from counterfeit and pirated goods". == Examples == Examples for imitation and counterfeiting of branded products have been noted as early as 1912. * Louis Vuitton has had to fight for its brand image after consumers lost interest in it due to the availability of cheap counterfeits.〔 * Forged Rolex watches can be purchased for a fraction of the original's price in many places of the world.〔 * In Mexico Cartier has had to fight the piracy of its own brand. * Benetton, Levi Strauss & Co. and Lacoste have all been victims of counterfeiting in which the label has been altered of an obviously inferior product. * Examples of Coalgate (as against Colgate) and Del Mundo (instead of Del Monte) fall into the category of counterfeiting under piracy where the product is different but the trademark looks the same.〔 * The music industry claims that brand piracy causes a loss of USD 4.6 Billion in market share alone. It also states that 7 out of 10 CD's sold around the world are pirated.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Brand piracy」の詳細全文を読む スポンサード リンク
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